Lucid Impact Measurement

Measure the impact of your advertising and media.

We survey consumers after they are exposed to your advertising campaign, helping you determine campaign success.

Impact Measurement delivers proprietary brand lift metrics and daily survey results in an always-on dashboard, so you can measure digital campaign success and optimize media performance in real-time.

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Find out if your ads are as effective as you think.

With access to a real-time dashboard, you can make informed decisions with statistically significant data, refreshed nightly, at your fingertips.

Track campaign success in real-time.

Make more informed decisions with statistically-tested survey data and brand lift metrics, refreshed daily, for your selected branding key performance indicators (KPIs).


Optimize your media performance

Uncover campaign optimization opportunities with actionable data exposing positive or negative performance.


Get Smarter Data Visualization

Save time with intuitive charts that display data cut by the tactics, creatives, and demos you value.


Backed by Powerful Technology

With our global insights exchange and sophisticated APIs, Impact Measurement ensures scalable and fast measurement.

Try Impact Measurement today!

  • Easy implementation
    Implement our powerful Lucid tracking pixel or other appropriate tracking mechanism into your ad creative.
  • Immediate responses
    We match your ad impressions with available respondents in real-time – so you can seamlessly survey those exposed to your campaign.
  • Gauge audience perceptions
    Ask consumers who have seen your ads questions about brand awareness, message comprehension, purchase intent, or anything else vital to your business.
  • Informed business decisions
    Use survey results to make real-time business decisions and craft more effective media strategies.